A warning to credit card tarts

by John Evans

Ah, you cheeky little card tart you. You’re probably reading this because you’re one of those people who know what a ‘card tart’ is. You may have been serially transferring your balance from card to card for years, taking advantage of all of those scrumptious 0% balance transfer offers, and let’s face it, becoming addicted. It has got under your skin and into your blood and you just can’t give up. After all why pay interest when you can just transfer again and get another X months free? Unfortunately the fact of the matter is that credit card companies are wising up and it’s becoming more and more difficult to do this kind of thing. Heed well this warning!

Back at the dawn of time (at the turn of the century actually) when 0% balance transfer cards were introduced the companies didn’t seem to realise that this was going to be the case. The rebels grew and grew. Fighting back, the card companies introduced balance transfer fees in around 2005. At this time it was estimated that credit card companies were losing around 1 billion a year in admin costs and lost revenue, so you can see why they made the move. Currently these fees are now around 3% of the balance that you wish to transfer. Still this didn’t deter the card tarts and people still regularly transfer. Now in a startling turn of events card companies are once again banishing fees to the outer regions but why?

The thing is that transferring balances become addictive in a weird sort of way. It is obvious why - you pay no interest and then the free period draws to a close and you simply don’t want to go back to paying interest. It’s understandable but the problem is that every time you transfer your balance it is recorded on your credit history, which affects future applications. The fact that so many people started transferring here, there and everywhere was the reason that the credit card balance transfer fee was introduced (currently it is around 3% of the amount you transfer) perhaps this didn’t deter people as much as they had hoped. Now credit card companies look at credit histories more carefully for this ‘tarting’ trend and are reluctant to take on serial offenders, after all they aren’t making much money out of the deal.

So how does the card tarter get around this? Well the best thing could be to take the battle still further underground. You may need to make it look less like you are a card tart and more like you are a normal credit card user. You could perhaps do this by making some token purchases on your credit card and paying them off. Or you could keep the card longer than the balance free period. Of course, this goes completely against the credit card tart’s inner nature and the Jedi code but it could perhaps be the only way to make the most of 0% balance transfers. The point is that you have to side with the enemy slightly for your own mutual advantage. If you are declined for an interest free card then you could end up losing a lot more money than if you buy the odd purchase here and there.

And the battle rages on. The introduction of credit card balance transfers was fantastic for consumers. The introduction of fees wasn’t so great but you can certainly see why the move was made. Now with the return of the no fee cards, but with the clamp down on who is accepted for the cards, the battle has entered a new phase. It is perhaps time for the rebel forces of the card tarts to evolve too so that the credit card companies don’t launch the big ships and pull out completely. Stop being phantom menaces and become the new hope for the future.

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